Gabrielle Naïmé Mourra, Sylvain Sénécal, Marc Fredette, Franco Lepore, Jocelyn Faubert, François Bellavance, Ann-Frances Cameron, Élise Labonte-LeMoyne et Pierre-Majorique Léger

Addictive Behaviors, 106, 106346, 2020 référence BibTeX

juil. 2020

On the importance of similarity characteristics of curve clustering and its applications

Amay Cheam et Marc Fredette

Pattern Recognition Letters, 135, 360–367, 2020 référence BibTeX

juin 2020

Do charities spend more on their social programs when they cooperate than when they compete?

Bertrand Crettez, Naila Hayek et Georges Zaccour

European Journal of Operational Research, 283(3), 1055–1063, 2020 référence BibTeX

juin 2020

Existence and characterization of optimal dynamic pricing strategies with reference-price effects

Bertrand Crettez, Naila Hayek et Georges Zaccour

Central European Journal of Operations Research, 28, 441–459, 2020 référence BibTeX

mai 2020

Pricing of demand-related products: Can ignoring cross-category effect be a smart choice?

Salma Karray, Guiomar Martín-Herrán et Georges Zaccour

International Journal of Production Economics, 223, 107512, 2020 référence BibTeX

mars 2020

Manufacturer defensive and offensive advertising in competing distribution channels

Guiomar Martín-Herrán et Simon-Pierre Sigué

International Transactions in Operational Research, 27(2), 958–983, 2020 référence BibTeX

fév. 2020

Using cluster analysis and dynamic programming for demand response applied to electricity load in residential homes

Pattanun Chanpiwat, Steven A. Gabriel, Rachel Moglen et Michael Siemann

Journal of Engineering for Sustainable Buildings and Cities, 1(1), 011006 pages, 2020 référence BibTeX

juil. 2019

The arithmetic complexity of online grocery shopping: the moderating role of product pictures

Camille Desrochers, Pierre-Majorique Léger, Marc Fredette, Seyedmohammadmahdi Mirhoseini et Sylvain Sénécal

Industrial Management & Data Systems, 119(6), 1206–1222, 2019 référence BibTeX

juin 2019

Fighting store brands through the strategic timing of pricing and advertising decisions

Salma Karray et Guiomar Martín-Herrán

European Journal of Operational Research, 275(2), 635–647, 2019 référence BibTeX

juin 2019

Regulatory focus, time perspective, locus of control and sensation seeking as predictors of risky driving behaviors

Linda Lemarié, François Bellavance et Jean-Charles Chebat

Accident Analysis & Prevention, 127, 19–27, 2019 référence BibTeX

mai 2019

Offensive and defensive marketing in spatial competition

Guiomar Martín-Herrán et Simon-Pierre Sigué

Journal of Service Research, 22(2), 189–201, 2019 référence BibTeX

mai 2019

Supply chain competition on shelf space and pricing for soft drinks: A bilevel optimization approach

Mohsen Reisi, Steven A. Gabriel et Behnam Fahimnia

International Journal of Production Economics, 211, 237–250, 2019 référence BibTeX

mars 2019

Optimal pricing and advertising policies for a one-time entertainment event

Steffen Jørgensen et Georges Zaccour

Journal of Economic Dynamics and Control, 100, 395–416, 2019 référence BibTeX

jan. 2019

Vendor management inventory with consignment contracts and the benefits of cooperative advertising

Pietro De Giovanni, Salma Karray et Guiomar Martín-Herrán

European Journal of Operational Research, 272(2), 465–480, 2019 référence BibTeX

nov. 2018

How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses

Yany Grégoire, Fateme Ghadami, Sandra Laporte, Sylvain Sénécal et Denis Larocque

Journal of the Academy of Marketing Science, 46(6), 1052–1071, 2018 référence BibTeX

juin 2018

Optimal marketing strategies for the acquisition and retention of service subscribers

Tarek Ben Rhouma et Georges Zaccour

Management Science, 64(6), 2609–2627, 2018 référence BibTeX

avr. 2018

Reckless driving promotion and prevention: priming effects

Linda Lemarié, Jean-Charles Chebat et François Bellavance

Journal of Social Marketing, 8(2), 220–236, 2018 référence BibTeX

jan. 2018

DGR-ELM-distributed generalized regularized ELM for classification

Fernando Kentaro Inaba, Evandro Ottoni Teatini Salles, Sylvain Perron et Gilles Caporossi

Neurocomputing, 275, 1522–1530, 2018 référence BibTeX

nov. 2017

Cross-country differences in private-label success: An exploratory approach

Mouna Sebri et Georges Zaccour

Journal of Business Research, 80, 116–126, 2017 référence BibTeX

sept. 2017

Retailer and manufacturer advertising scheduling in a marketing channel

Guiomar Martín-Herrán et Simon-Pierre Sigué

Journal of Business Research, 78, 93–100, 2017 référence BibTeX

sept. 2017

The influence of the online search behavior on consumers’ decision-making heuristics

Matthew Etco, Sylvain Sénécal, Marc Fredette et Pierre-Majorique Léger

Journal of Computer Information Systems, 57(4), 344–352, 2017 référence BibTeX

mai 2017

Assessing the profitability of cooperative advertising programs in competing channels

Salma Karray, Guiomar Martín-Herrán et Georges Zaccour

International Journal of Production Economics, 187, 142–158, 2017 référence BibTeX

mars 2017

Pour optimiser l’expérience client et alimenter la croissance

Sylvain Sénécal et Marc Fredette

Gestion, 42(1), 64–66, 2017 référence BibTeX

fév. 2017

Cooperative advertising for competing manufacturers: The impact of long-term promotional effects

Salma Karray, Guiomar Martín-Herrán et Simon-Pierre Sigué

International Journal of Production Economics, 184, 21–32, 2017 référence BibTeX

jan. 2017

An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?

Guiomar Martín-Herrán et Simon-Pierre Sigué

Journal of Business Research, 70, 67–73, 2017 référence BibTeX

déc. 2016

Quality effects in different advertising models - An impulse control approach

Puduru Viswanadha Reddy, Stefan Wrzaczek et Georges Zaccour

European Journal of Operational Research, 255(3), 984–995, 2016 référence BibTeX

juin 2016

The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?

Renaud Legoux, Denis Larocque, Sandra Laporte, Soraya Belmati et Thomas Boquet

International Journal of Research in Marketing, 33(2), 357–374, 2016 référence BibTeX

déc. 2015

Consumers' cognitive lock-in on websites: Evidence from a neurophysiological study

Sylvain Sénécal, Marc Fredette, Pierre-Majorique Léger, François Courtemanche et René Riedl

Journal of Internet Commerce, 14(3), 277–293, 2015 référence BibTeX

juil. 2015

Leader profiles and their effectiveness on employees’ outcomes

Olivier Doucet, Marc Fredette, Gilles Simard et Michel Tremblay

Human Performance, 28(3), 244–264, 2015 référence BibTeX

mars 2015

Trade deals and/or on-package coupons

Guiomar Martín-Herrán et Simon-Pierre Sigué

European Journal of Operational Research, 241(2), 541–554, 2015 référence BibTeX

jan. 2015

On ‘being there’: A comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences

François Carrillat, Alain D'astous et François Bellavance

European Journal of Marketing, 49(3/4), 621–642, 2015 référence BibTeX

mars 2014

Branding decisions for retailers’ private labels

Nawel Amrouche, Tarek Ben Rhouma et Georges Zaccour

Journal of Marketing Channels, 21(2), 100–115, 2014 référence BibTeX

mai 2012

Livres

jan. 2020

Games in management science

Pierre-Olivier Pineau, Simon-Pierre Sigué et Sihem Taboubi

Springer, International Series in Operations Research & Management Science, vol 280, 396 pages, 2020 référence BibTeX

jan. 2007

Méthodes statistiques pour les sciences de la gestion

Douglas A. Lind, William G. Marchal, Robert D. Mason, Satya Dev Gupta, Santosh Kabadi, Jineshwar Singh, Sylvie Chomé, Denis Larocque et Roch Ouellet

Chenelière McGraw-Hill, 732 pages, 2007 référence BibTeX

jan. 2004

Differential games in marketing

Steffen Jørgensen et Georges Zaccour

International Series in Quantitative Marketing, Kluwer Academic Publishers, 2004 référence BibTeX

Chapitres de livre

jan. 2021

Towards agility and speed in enriched UX evaluation projects

Juliana Alvarez, David Brieugne, Pierre-Majorique Léger, Sylvain Sénécal et Marc Fredette

Y. Rybarczyk (ed.), Human 4.0 : From Biology to Cybernetic, IntechOpen, 119–156, 2021 référence BibTeX

jan. 2020

On the modelling of price effects in the diffusion of optional contingent products

Guiomar Martín-Herrán et Sihem Taboubi

Pineau P.O., Sigué S., Taboubi S. (eds), Games in Management Science, International Series in Operations Research & Management Science, vol 280, Springer, Cham, 15–39, 2020 référence BibTeX

sept. 2017

Is targeting online information diffusers based on their personality traits and influencer types misleading?

Anik St-Onge, Sylvain Sénécal, Marc Fredette et Jacques Nantel

Christodoulides G., et al. (eds) , Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice, Springer, 79–86, 2017 référence BibTeX

mai 2015

Measuring flow using psychophysiological data in a multiplayer gaming context

Marie-Christine Bastarache-Roberge, Pierre-Majorique Léger, François Courtemanche, Sylvain Sénécal et Marc Fredette

Information Systems and Neuroscience, Gmunden Retreat on NeuroIS 2015, Lecture Notes in Information Systems and Organisation, Vol. 10, Springer, 187–191, 2015 référence BibTeX

juin 2014

Multi-armed bandits, Gittins index, and its calculation

Jhelum Chakravorty et Aditya Mahajan

N. Balakrishnan (ed.), Methods and Applications of Statistics in Clinical Trials, Volume 2: Planning, Analysis, and Inferential Methods, 2, John Wiley & Sons, 416–435, 2014 référence BibTeX

Actes de conférence

oct. 2022

Risk-aware bid optimization for online display advertisement

Rui Fan et Erick Delage

31st ACM International Conference on Information and Knowledge Management, 457–467, 2022 référence BibTeX

juin 2020

Beyond system design: The impact of message design on recommendation acceptance

Antoine Falconnet, Wietske Van Osch, Joerg Beringer, Marc Fredette, Sylvain Sénécal, Pierre-Majorique Léger et Constantinos K. Coursaris

Information Systems and Neuroscience. NeuroIS Retreat 2020, Vienna, Austria, 2020 référence BibTeX

avr. 2020

Emotional maps for user experience research in the wild

Vanessa Georges, François Courtemanche, Marc Fredette et Philippe Doyon-Poulin

Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems, Honolulu, USA, 8 pages, 2020 référence BibTeX

jan. 2020

Wavelet Transform Coherence: An Innovative Method to Investigate Social Interaction in NeuroIS

Paul Léné, Alexander J. Karran, Élise Labonte-LeMoyne, Sylvain Sénécal, Marc Fredette, Kevin J. Johnson et Pierre-Majorique Léger

Information Systems and Neuroscience, Lecture Notes in Information Systems and Organisation, vol. 32, Springer, Cham, Vienne, Austria, 147–154, 2020 référence BibTeX

déc. 2019

User-centered gestures for mobile phones: Exploring a method to evaluate user gestures for UX designers

Ariane Beauchesne, Sylvain Sénécal, Marc Fredette, Shang Lin Chen, Bertrand Demolin et Marie-Laure Di Fabio

Design, User Experience, and Usability. User Experience in Advanced Technological Environments. HCII 2019, Lecture Notes in Computer Science, vol. 11584, Springer, Cham, Orlando, USA, 121–133, 2019 référence BibTeX

juil. 2019

Identifying psychophysiological pain points in the online user journey: The case of online grocery

Caroline Giroux-Huppé, Sylvain Sénécal, Marc Fredette, Shang Lin Chen, Bertrand Demolin et Pierre-Majorique Léger

Design, User Experience, and Usability. Practice and Case Studies. HCII 2019, Lecture Notes in Computer Science, vol. 11586, Springer, Cham, Orlando, USA, 459–473, 2019 référence BibTeX

juin 2019

Recommending reviews based on review helpfulness vote

Warut Khern-am-nuai, Yossiri Adulyasak et D.T. Nguyen

Proceedings of the 15th Annual Symposium on Statistical Challenges in Electronic Commerce Research, Hong Kong, China, 2019 référence BibTeX

juin 2018

Virtual reality: Impact of vibro-kinetic technology on immersion and psychophysiological state in passive seated vehicular movement

Alexandre Gardé, Pierre-Majorique Léger, Sylvain Sénécal, Marc Fredette, Shang Lin Chen, Élise Labonte-LeMoyne et Jean-François Ménard

Haptics: Science, Technology, and Applications. EuroHaptics 2018. Lecture Notes in Computer Science, vol 10894, Springer, Cham, 264–275, 2018 référence BibTeX

juin 2018

Testing the convergent validity of continuous self-perceived measurement systems: An exploratory study

Sébastien Lourties, Pierre-Majorique Léger, Sylvain Sénécal, Marc Fredette et Shang Lin Chen

HCI in Business, Government, and Organizations. HCIBGO 2018. Lecture Notes in Computer Science, vol 10923, Springer, Cham, 132–144, 2018 référence BibTeX

sept. 2017

The evaluation of a physiological data visualization toolkit for UX practitioners: Challenges and opportunities

Vanessa Georges, François Courtemanche, Sylvain Sénécal, Pierre-Majorique Léger, Lennart Nacke et Marc Fredette

Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, ACM, 2017 référence BibTeX

oct. 2016

The effect of game tutorial: A comparison between casual and hardcore gamers

Raphaël Morin, Pierre-Majorique Léger, Sylvain Sénécal, Marie-Christine Bastarache-Roberge, Mario Lefèbvre et Marc Fredette

Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play Companion Extended Abstracts, Austin, Texas, USA, 229–237, 2016 référence BibTeX

mai 2013

Reckless driving scenes in movies and anti-speeding advertisements: Main and interactive effects on young male drivers

Linda Lemarié, Jean-Charles Chebat et François Bellavance

23e Conférence canadienne multidisciplinaire en sécurité routière, Montréal, Canada, 2013 référence BibTeX

jan. 2012

Pricing of primary and contingent products in marketing channels: A dynamic prespective

Sihem Taboubi

12th Viennese Workshop on Optimal Control, Dynamic Games and Nonlinear Dynamics, Vienna, Austria, 2012 référence BibTeX

jan. 2010

On the effects of myopia in marketing channels under the dual role of prices

Guiomar Martín-Herrán, Sihem Taboubi et Georges Zaccour

INFORMS Marketing Science Conference, Cologne, Allemagne, 2010 référence BibTeX

jan. 2009

Myopic pricing as a strategic choice in the marketing channel

Hassan Benchekroun, Guiomar Martín-Herrán et Sihem Taboubi

Troisième colloque sur la théorie des jeux en marketing, Montréal, Qc, Canada, 2009 référence BibTeX

jan. 2009

Multi-product pricing and inventory ordering strategies

Mehmet Gumus

M&SOM 2009 Conference Proceedings, Cambridge, MA, 2009 référence BibTeX

jan. 2009

Shipping fees or shipping free? Impact of product and retailer characteristics on shipping charges in e-commerce

Mehmet Gumus, Shanling Li, W. Oh et Saibal Ray

M&SOM 2009 Conference Proceedings, Cambridge, MA, 2009 référence BibTeX