Marketing (intelligence d’affaires, gestion des revenus, systèmes de recommandation)

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Dans cet article, nous proposons une extension du modèle d'attraction de parts de marché dans un cadre multi-catégories dans le but de considérer l'effet de ...

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On reconsidère la relation entre le pouvoir de marché et les incitatifs à l'investissement par des firmes. On fait appel à un jeu différentiel avec des firm...

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Nous caractérisons les prix d'équilibre dans un circuit de distribution sous deux scénarios. Dans le premier scénario, le producteur choisit le prix de trans...

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We consider the multivariate linear model for multilevel data where units are nested within a hierarchy of clusters. We propose permutation procedures to tes...

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In this paper, we propose a multivariate random forest method for multiple responses of mixed types with missing responses. Imputation is performed for eac...

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In the literature, the study of price subsidies of new technologies has focused on the tactical problem of achieving maximum penetration under a budget con...

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Why private labels (PLs) enjoy a large market in some countries while hardly penetrating others? What makes a market favourable to PL-product development? A...

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The paper surveys the literature on cooperative advertising in marketing channels (supply chains) using game theoretic methods. During the last decade in p...

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One of the major results announced in the static literature on the coordination of pricing decisions in bilateral monopolies states that vertical integrati...

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This paper studies the pricing strategies of firms belonging to a vertical channel structure where optional contingent products are sold. Optional continge...

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A significant game-theoretic literature on the coordination of distribution channels has developed over the past three decades. We provide an extensive analy...

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Finding communities, or clusters, in networks, or graphs, has been the subject of intense studies in the last ten years. The most used criterion for that pu...

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Umbrella branding is a strategy that consists in using the same name to market different products which may, or may not, be related. The purpose of this pape...

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In this paper, we empirically investigate the robustness of random forests for regression problems. We also investigate the performance of five variations o...

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We revisit the question of why some participants in online auctions place their bids right before the time of closing. Using e-Bay data for two product cate...

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Finding modules, or clusters, in networks currently attracts much attention in several domains. The most studied criterion for doing so, due to Newman and Gi...

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Given a set of entities associated with points in Euclidean space, minimum sum-of-squares clustering (MSSC) consist in partitioning this set into clusters su...

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The paper revisits the advertising differential game suggested by G. Leitmann and W. E. Schmitendorf in their paper "Profit Maximization Through Advertising...

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Should manufacturers of durable products such as automobiles and household appliances offer cash rebates to all consumers at the time of purchase, or offer t...

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This research assesses the impact of the various states of mind of Flow psychological theory (Csíkszentmihályi 1990) in relation to brand recall and recognit...

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