Marketing (business intelligence, revenue management, recommendation systems)

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146 results — page 3 of 8

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Most papers on digital advertising focus on the point of view of Internet companies such as Google and Microsoft, and were written by people working for thos...

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We consider the problems of determining the metric dimension and the minimum cardinality of doubly resolving sets in \(n\)-cubes. Most heuristics develope...

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We consider the multivariate linear model for multilevel data where units are nested within a hierarchy of clusters. We propose permutation procedures to te...

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In this study, the problem environment consists of two fast fashion retailing firms where one can obtain the other's selling data from an outside agent. The ...

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We consider a dynamic marketing channel comprising of one manufacturer and one retailer, where consumer demand depends on price and on brand reputation. We...

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Clustering addresses the problem of finding homogeneous and well-separated subsets, called clusters, from a set of given data points. In addition to the poi...

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The \(k\)-means is a benchmark algorithm used in cluster analysis. It belongs to the large category of heuristics based on location-allocation steps that ...

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The balanced clustering problem consists of partitioning a set of \(n\) objects into \(K\) equal-sized clusters as long as \(n\) is a multiple of `(K...

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This paper examines the issue of price and advertising coordination in bilateral monopolies from a dynamic perspective. Its main objectives are to design i...

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We consider within the framework of Mean Field Games theory a dynamic discrete choice model with an advertiser, where a large number of minor agents (e.g., c...

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In this paper we propose a new variant of the Variable Neighborhood Decomposition Search (VNDS) heuristic for solving global optimization problems and apply ...

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Extreme Learning Machine (ELM) has recently increased popularity and has been successfully applied to a wide range of applications. Variants using regulariza...

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The technological developments observed in the last two decades contributed to the digitalization of products and the introduction of devices to consume th...

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We introduce an iterative algorithm for the solution of the diameter minimization clustering problem (DMCP). Our algorithm is based upon two observations: 1)...

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In this paper, we propose a diffusion model for a subscription service. The evolution over time of the number of subscribers is governed by a differential ...

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This longitudinal quantitative study investigates how organizational structure and the external environment impact VC firm survival. It examines how macroeco...

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This paper investigates the dynamic pricing strategies of firms selling complementary products in a marketing channel. The problem is modelled as a non-coo...

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We propose a method to build trees and forests when the response is a non-homogeneous Poisson process with excess zeros, based on two forests. The first one...

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Clustering is a data mining method which consists in partitioning a given set of n objects into p clusters in order to minimize the dissimilarity among o...

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We investigate the impact of store capacity and extent of inter-product substitution in a retailer's assortment on the optimal timing and depth of price pro...

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