Marketing (business intelligence, revenue management, recommendation systems)
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Clustering algorithms help identify homogeneous subgroups from data. In some cases, additional information about the relationship among some subsets of the d...
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We address the problem of accelerating column generation (CG) for set-covering formulations via dual optimal inequalities (DOI). DOI use knowledge of the du...
BibTeX referenceDynamic marketing policies with online-review-sensitive consumers: A mean-field games approach
We consider a large group of consumers who can choose between two products at each purchasing occasion. Their choice is influenced by the marketing strateg...
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In this paper, we study the competition between national brands and private labels (or store brands) by analyzing the impacts of their presence on strategies...
BibTeX referenceConvex fuzzy \(k\)-medoids clustering
\(K\)-medoids clustering is among the most popular methods for cluster analysis, but it carries several assumptions about the nature of the latent clusters...
Recommender systems make use of different sources of information for providing users with recommendations of items. Such systems are often based on collabor...
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Top-tier customers -that is, those 20% of customers that typically bring in 80% of all profits- are extremely valuable to companies. In the many instances ...
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We consider the multivariate linear model for multilevel data where units are nested within a hierarchy of clusters. We propose permutation procedures to tes...
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It is well known that strategic consumers can harm firms' profits by delaying their purchases, to buy at discounted price. A retailer can induce consumers ...
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We consider the problem of pricing and advertising a one-time entertainment event. We assume that the organizers want to sell all available tickets. Thre...
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In this paper, we present an online reinforcement learning algorithm, called Renewal Monte Carlo (RMC), for infinite horizon Markov decision processes with ...
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The purpose of this study is to design incentives for price and advertising coordination in a bilateral monopoly. I prove that a wholesale price reduction ...
BibTeX referenceBrand imitation: A dynamic-game approach
Brand imitation is a common practice that can take different forms, i.e., legal copying, as in the case of clones and knockoffs, or illegal, in the case of...
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Counterfeiting, which is defined as illegally copying genuine goods with a brand name, is a widespread phenomenon and is imposing a huge cost on owners of tr...
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This paper deals with R&D investment and technology licensing in a supply chain formed of an original equipment manufacturer (OEM) and a contract manufactu...
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Most papers on digital advertising focus on the point of view of Internet companies such as Google and Microsoft, and were written by people working for thos...
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We consider the problems of determining the metric dimension and the minimum cardinality of doubly resolving sets in \(n\)-cubes.
Most heuristics develope...
We consider the multivariate linear model for multilevel data where units are nested within a hierarchy of clusters. We propose permutation procedures to te...
BibTeX referencePricing decisions in fast fashion retailing using discrete choice dynamic programming model
In this study, the problem environment consists of two fast fashion retailing firms where one can obtain the other's selling data from an outside agent. The ...
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We consider a dynamic marketing channel comprising of one manufacturer and one retailer, where consumer demand depends on price and on brand reputation. We...
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