An econometric model is developed and used to estimate price promotion effects on sales for the yogourt category in a Quebec market. More specifically, the...

The paper is concerned with sustainable cooperation in a vertical two-member channel of distribution over an infinite planning horizon. Sustainable intertem...

A government wishes to accelerate the adoption of a new technology in order to gradually replace an older one. The new technology is manufactured by a mono...

We consider a differential game model to investigate the effects of price subsidy over time on the rate of diffusion of a new technology. We assume that the...

L'objectif de cet article est d'analyser les facteurs de succès et d'échec de nouveaux produits de consommation et industriels. Les résultats des analyses d...

Dans cet article nous procédons à une segmentation des marchés internationaux. Afin d'éliminer la redondance dans les 27 indicateurs socio-économiques consi...