Marketing (business intelligence, revenue management, recommendation systems)

Back

Cahiers du GERAD

146 results — page 5 of 8

, , and

This paper presents a model for identifying general goals of anonymous consumers visiting a retail website. When visiting a transactional website, consumers ...

BibTeX reference
, , , and

There has been a wide interest to extend univariate and multivariate nonparametric procedures to clustered and hierarchical data. Traditionally, parametric m...

BibTeX reference
and

Top-tier customers - that is, those 20% of customers that typically bring in 80% of all profits - are extremely valuable to companies. In the many instances ...

BibTeX reference

Minimum sum-of-squares clustering (MSSC) consists in partitioning a given set of <i>n</i> points into <i>k</i> clusters in order to minimize the sum of squar...

BibTeX reference

Methods, models, heuristic and exact algorithms for clustering are reviewed from a mathematical programming view point.

BibTeX reference
, , , and

A recent proof of NP-hardness of Euclidean sum-of-squares clustering, due to Drineas et al., <i>Machine Learning</i> 56, 9--33, 2004, is not valid. An altern...

BibTeX reference
, , and

Horizontal cooperation among franchisees is now a well-known reality in franchising, as exemplified by the growing number of franchisee associations and adve...

BibTeX reference
and

We consider a duopolistic industry where the current sales of each firm is proportional to its goodwill stock. The evolution of the latter depends positivel...

BibTeX reference

Minimum sum-of-squares clustering consists in partitioning a given set of <i>n</i> points into <i>c</i> clusters in order to minimize the sum of squared dist...

BibTeX reference
and

The aim of this paper is to characterize cooperative and noncooperative advertising strategies of a licensor and licensee involved in a licensing contract ...

BibTeX reference
, , , and

A weighted multivariate signed-rank test is introduced for an analysis of multivariate clustered data. Observations in different clusters may then get diffe...

BibTeX reference
, , and

In this paper, we propose a tree-based method for multivariate outcomes consisting in a mixture of categorical and continuous responses. The split function...

BibTeX reference
and

This paper attempts to shed an empirical light on so-called jump bidding in ascending auctions. There is a jump when a participant in an auction outbids t...

BibTeX reference
, , , and

In this paper, we consider the nonparametric Behrens-Fisher problem with cluster correlated data. A class of weighted Mann-Whitney test statistics are intr...

BibTeX reference
, , and

This study examines simultaneously the effect of personal, contextual, and product-related factors on purchasing behaviour of fair-trade products. The resu...

BibTeX reference
, , and

We identify the conditions under which a myopic pricing behavior could be a profit enhancing tool in the distribution channel. A channel member behaves myo...

BibTeX reference
, , and

<p>The paper determines optimal pricing and advertising policies for an entertainment event, taking into account diffusion effects and a last-minute market...

BibTeX reference

To the best of our knowledge, the complexity of minimum sum-of-squares clustering is unknown. Yet, it has often been stated that this problem is NP-hard. We...

BibTeX reference
, , and

In an Advance Booking Discount Program (ABDP), a firm offers a product at a price discount prior to the selling season. In the selling season the product i...

BibTeX reference

We consider a noncooperative differential game where a retailer sells her own private label in addition to the manufacturer’s brand. We assume that each bran...

BibTeX reference