Marketing (business intelligence, revenue management, recommendation systems)
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161 results — page 7 of 9
On Myopia in a Dynamic Marketing Channel
We consider a dynamic marketing channel involving one manufacturer and one retailer. The strategic variables of the former are the wholesale price and the a...
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A weighted spatial median is proposed for the multivariate location problem with cluster correlated data. Its limiting distribution is derived under mild co...
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This paper shows that the important result obtained in a static marketing channel, namely, that the manufacturer can coordinate the channel through a two-pa...
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Multivariate one-sample location problem for clustered data is considered from a nonparametric viewpoint. We develop the spatial median and its affine equiv...
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We consider the multivariate location problem with cluster correlated data. A family of multivariate weighted sign tests are introduced for which observatio...
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We propose a game-theoretic model in which one national-brand manufacturer, acting as a leader, maximizes her own profit and one retailer, selling the natio...
BibTeX referenceThe Impact of Manufacturers' Wholesale Prices on Retailer's Shelf-Space and Pricing Strategies
The paper examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two...
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In the last two decades, various studies developed static and dynamic game theory models to demonstrate that the efficiency of marketing channels can be rai...
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An infinite-horizon differential game between a manufacturer and a retailer is con- sidered. The players control their marketing efforts and the sales share...
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We consider a differential game model for a marketing channel formed by one manufacturer and one retailer. The latter sells the manufacturer's product and ma...
BibTeX referenceAsymptotic Efficiencies of the Sign and the Wilcoxon Signed-Rank Tests for Cluster Correlated Data
In this paper, we study the Pitman asymptotic efficiencies of the sign and the Wilcoxon signed-rank tests for cluster correlated data. A general expression ...
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We study whether the introduction of a private label could be profitable for retailers and manufacturers. We also investigate if cooperative advertising cou...
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We propose a differential game to study retailer’s allocation strategy of shelf-space shares between the manufacturers of two competing brands. Each manufact...
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In this paper, we adapt the Wilcoxon signed-rank test to the case of cluster correlated data. A simple modification of the estimator of the asymptotic vari...
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In this paper, we perform an empirical comparison of the classification error of several ensemble methods based on classification trees. This comparison is b...
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The paper addresses the problem of determining a retailer's optimal price promotions of two brands in a product category. A dynamic model is constructed, tak...
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We propose a numerical approach to compute stationary Markov perfect Nash equilibrium advertising strategies of Lanchester model. The algorithm can be implem...
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This paper deals with the issue of shelf-space allocation and advertising decisions in marketing channels. We consider a network composed of a unique retaile...
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We consider the problem of testing the hypothesis that a multivariate location vector is in the positive orthant. A conditionally distribution-free sign te...
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We examine whether cooperative advertising programs could constitute an effective tool to coordinate competitive marketing channels. While previous studies s...
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