Marketing (business intelligence, revenue management, recommendation systems) : GERAD

Daniel Aloise Member, GERAD

Gilles Caporossi Member, GERAD

Maxime Cohen Member, GERAD

Claudio Contardo Member, GERAD

Marc Fredette Member, GERAD

Mehmet Gumus Member, GERAD

Denis Larocque Member, GERAD

Alejandro Murua Member, GERAD

Sylvain Perron Member, GERAD

15 people

Jul 2025

G-2025-45
Online facility location: Running stores on wheels with spatial demand learning

Junyu Cao, Wei Qi, and Yan Zhang

A shift toward shopping at (autonomous) wheeled vending stores is redefining urban retail. Compared with traditional brick-and-mortar stores, such mobile sto...

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Apr 2025

G-2025-27
Accelerating Benders decomposition for the

$p$ -median problem through variable aggregation

Rick Willemsen, Daniel Aloise, and Raf Jans

The $p$ -median problem is a classical location problem where the goal is to select $p$ facilities while minimizing the sum of distances from each loc...

BibTeX reference

Feb 2025

G-2025-21
Bundling or discounting? Field experiments for healthy and unhealthy food

Nymisha Bandi, Maxime Cohen, and Saibal Ray

Retailers routinely face the strategic decision of how to promote their products. Two of the most common promotion strategies are bundling and discounting. D...

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154 Papers

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Marketing (business intelligence, revenue management, recommendation systems)

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