Marketing (business intelligence, revenue management, recommendation systems)
BackPublications
Articles
Dec 2023
Mohamad Aziz, Hanane Dagdougui, and Issmail El Hallaoui
IEEE Control Systems Letters, 2023
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Oct 2023
Can Baris Cetin and Georges Zaccour
European Journal of Operational Research, 310(2), 655–669, 2023
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Jun 2023
Pietro De Giovanni and Georges Zaccour
European Journal of Operational Research, 307(3), 991–1007, 2023
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May 2023
Arka Mukherjee, Margarida Carvalho, and Georges Zaccour
European Journal of Operational Research, 307(1), 406–420, 2023
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Oct 2022
Aug 2022
Necati Ertekin, Mehmet Gumus, and Mohammad Ebrahim Nikoofal
Management Science, 68(8), 5828–5846, 2022
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Aug 2022
Amir Farshbaf Geranmayeh and Georges Zaccour
Automatica, 142, Paper no: 110351, 2022
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Jun 2022
Rabih Salhab, Jérôme Le Ny, Roland P. Malhamé, and Georges Zaccour
European Journal of Operational Research, 299(3), 1079–1093, 2022
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Jun 2022
Jun 2022
Elena Parilina and Georges Zaccour
Journal of Economic Dynamics and Control, 139, Paper no: 104440, 2022
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Jan 2022
Naveed Haghani, Claudio Contardo, and Julian Yarkony
INFORMS Journal on Optimization, 4(1), 29–44, 2022
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Oct 2020
Qiao Zhang, Georges Zaccour, Jianxiong Zhang, and Wansheng Tang
Transportation Research Part E: Logistics and Transportation Review, 142, 102072, 2020
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Sep 2020
Sanjay Dominik Jena, Andrea Lodi, Hugo Palmer, and Claudio Sole
INFORMS Journal on Optimization, 2(4), 297–319, 2020
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Jul 2020
Gabrielle Naïmé Mourra, Sylvain Sénécal, Marc Fredette, Franco Lepore, Jocelyn Faubert, François Bellavance, Ann-Frances Cameron, Élise Labonte-LeMoyne, and Pierre-Majorique Léger
Addictive Behaviors, 106, 106346, 2020
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Jul 2020
Jun 2020
Bertrand Crettez, Naila Hayek, and Georges Zaccour
European Journal of Operational Research, 283(3), 1055–1063, 2020
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Jun 2020
Bertrand Crettez, Naila Hayek, and Georges Zaccour
Central European Journal of Operations Research, 28, 441–459, 2020
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May 2020
Salma Karray, Guiomar Martín-Herrán, and Georges Zaccour
International Journal of Production Economics, 223, 107512, 2020
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Mar 2020
Guiomar Martín-Herrán and Simon-Pierre Sigué
International Transactions in Operational Research, 27(2), 958–983, 2020
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Feb 2020
Pattanun Chanpiwat, Steven A. Gabriel, Rachel Moglen, and Michael Siemann
Journal of Engineering for Sustainable Buildings and Cities, 1(1), 011006 pages, 2020
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Jul 2019
Camille Desrochers, Pierre-Majorique Léger, Marc Fredette, Seyedmohammadmahdi Mirhoseini, and Sylvain Sénécal
Industrial Management & Data Systems, 119(6), 1206–1222, 2019
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Jun 2019
Salma Karray and Guiomar Martín-Herrán
European Journal of Operational Research, 275(2), 635–647, 2019
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Jun 2019
Linda Lemarié, François Bellavance, and Jean-Charles Chebat
Accident Analysis & Prevention, 127, 19–27, 2019
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May 2019
Guiomar Martín-Herrán and Simon-Pierre Sigué
Journal of Service Research, 22(2), 189–201, 2019
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May 2019
Supply chain competition on shelf space and pricing for soft drinks: A bilevel optimization approach
Mohsen Reisi, Steven A. Gabriel, and Behnam Fahimnia
International Journal of Production Economics, 211, 237–250, 2019
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Mar 2019
Steffen Jørgensen and Georges Zaccour
Journal of Economic Dynamics and Control, 100, 395–416, 2019
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Jan 2019
Pietro De Giovanni, Salma Karray, and Guiomar Martín-Herrán
European Journal of Operational Research, 272(2), 465–480, 2019
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Nov 2018
Yany Grégoire, Fateme Ghadami, Sandra Laporte, Sylvain Sénécal, and Denis Larocque
Journal of the Academy of Marketing Science, 46(6), 1052–1071, 2018
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Jun 2018
Apr 2018
Linda Lemarié, Jean-Charles Chebat, and François Bellavance
Journal of Social Marketing, 8(2), 220–236, 2018
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Jan 2018
Fernando Kentaro Inaba, Evandro Ottoni Teatini Salles, Sylvain Perron, and Gilles Caporossi
Neurocomputing, 275, 1522–1530, 2018
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Nov 2017
Sep 2017
Guiomar Martín-Herrán and Simon-Pierre Sigué
Journal of Business Research, 78, 93–100, 2017
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Sep 2017
Matthew Etco, Sylvain Sénécal, Marc Fredette, and Pierre-Majorique Léger
Journal of Computer Information Systems, 57(4), 344–352, 2017
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May 2017
Salma Karray, Guiomar Martín-Herrán, and Georges Zaccour
International Journal of Production Economics, 187, 142–158, 2017
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Mar 2017
Feb 2017
Salma Karray, Guiomar Martín-Herrán, and Simon-Pierre Sigué
International Journal of Production Economics, 184, 21–32, 2017
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Jan 2017
Guiomar Martín-Herrán and Simon-Pierre Sigué
Journal of Business Research, 70, 67–73, 2017
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Dec 2016
Puduru Viswanadha Reddy, Stefan Wrzaczek, and Georges Zaccour
European Journal of Operational Research, 255(3), 984–995, 2016
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Jun 2016
Renaud Legoux, Denis Larocque, Sandra Laporte, Soraya Belmati, and Thomas Boquet
International Journal of Research in Marketing, 33(2), 357–374, 2016
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Dec 2015
Sylvain Sénécal, Marc Fredette, Pierre-Majorique Léger, François Courtemanche, and René Riedl
Journal of Internet Commerce, 14(3), 277–293, 2015
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Jul 2015
Olivier Doucet, Marc Fredette, Gilles Simard, and Michel Tremblay
Human Performance, 28(3), 244–264, 2015
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Mar 2015
Guiomar Martín-Herrán and Simon-Pierre Sigué
European Journal of Operational Research, 241(2), 541–554, 2015
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Jan 2015
François Carrillat, Alain D'astous, and François Bellavance
European Journal of Marketing, 49(3/4), 621–642, 2015
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Mar 2014
Nawel Amrouche, Tarek Ben Rhouma, and Georges Zaccour
Journal of Marketing Channels, 21(2), 100–115, 2014
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May 2012
Sponsored search advertising
Patrick Quinn, Michel Gamache, and Sandrine Paroz
Analytics Magazine May/June, 26–31, 2012
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Jan 2012
Offensive versus defensive spending: What is the optimal mix?
Guiomar Martín-Herrán, S. McQuitty, and Simon-Pierre Sigué
International Journal of Research in Marketing, 29, 210–219, 2012
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Jan 2012
The undirected m-capacitate peripatetic salesman problem
Éric Duchenne, Gilbert Laporte, and Frédéric Semet
European Journal of Operational Research, 223, 637–643, 2012
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Jan 2011
Prices, promotions, and channel profitability: Was the convencional wisdom mistaken?
Guiomar Martín-Herrán and Simon-Pierre Sigué
European Journal of Operational Research, 211(2), 415–425, 2011
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Jan 2011
When a firm should open its source code: A strategic analysis
Peter M. Kort and Georges Zaccour
Production and Operations Management, 20(6), 877–888, 2011
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Sep 2009
Hyun-soo Ahn, Mehmet Gumus, and Philip Kaminsky
Manufacturing & Service Operations Management, 11(4), 613–629, 2009
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Jan 2009
A dynamic model for advertising and pricing competition between national and store brands
Salma Karray and Guiomar Martín-Herrán
European Journal of Operational Research, 193, 451–467, 2009
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Jan 2009
Recency versus repetition priming effects of cigarette warnings on nonsmoking teenagers: the moderating effects of cigarette-brand familiarity
L.I. Sabbane, François Bellavance, and Jean-Charles Chebat
Journal of Applied Social Psychology, 39, 656–682, 2009
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Jan 2008
Competing for consumer's attention
Guiomar Martín-Herrán, Olivier Rubel, and Georges Zaccour
Automatica, 44(2), 361–370, 2008
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Jan 2007
Shelf-space allocation of national and private brands
Nawel Amrouche and Georges Zaccour
European Journal of Operational Research, 180(2), 648–663, 2007
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Jan 2006
Acceptance of functional foods: A comparison of French, American, and French Canadian consumers
JoAnne Labrecque, Maurice Doyon, François Bellavance, and Jane Kolodinski
Canadian Journal of Agricultural Economics, 54(4), 647–661, 2006
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Jan 2006
An operations research approach to the triple jump
Jack Brimberg, W.J. Hurley, and S. Ladany
International Journal of Sport Management and Marketing, 1(3), 208–214, 2006
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Jan 2005
Incentive strategies for shelf-space allocation in duopolies
Guiomar Martín-Herrán and Sihem Taboubi
Dynamic Games: Theory and Applications, 2005
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Jan 2003
Retail promotions with negative brand image effects - Is cooperation possible
Steffen Jørgensen, Sihem Taboubi, and Georges Zaccour
European Journal of Operational Research, 150(2), 395–405, 2003
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Books
Jan 2020
Pierre-Olivier Pineau, Simon-Pierre Sigué, and Sihem Taboubi
Springer, International Series in Operations Research & Management Science, vol 280, 396 pages, 2020
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Jan 2007
Méthodes statistiques pour les sciences de la gestion
Douglas A. Lind, William G. Marchal, Robert D. Mason, Satya Dev Gupta, Santosh Kabadi, Jineshwar Singh, Sylvie Chomé, Denis Larocque, and Roch Ouellet
Chenelière McGraw-Hill, 732 pages, 2007
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Jan 2004
Differential games in marketing
Steffen Jørgensen and Georges Zaccour
International Series in Quantitative Marketing, Kluwer Academic Publishers, 2004
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Book chapters
Jan 2021
Juliana Alvarez, David Brieugne, Pierre-Majorique Léger, Sylvain Sénécal, and Marc Fredette
Y. Rybarczyk (ed.), Human 4.0 : From Biology to Cybernetic, IntechOpen, 119–156, 2021
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Jan 2020
Guiomar Martín-Herrán and Sihem Taboubi
Pineau P.O., Sigué S., Taboubi S. (eds), Games in Management Science, International Series in Operations Research & Management Science, vol 280, Springer, Cham, 15–39, 2020
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Sep 2017
Anik St-Onge, Sylvain Sénécal, Marc Fredette, and Jacques Nantel
Christodoulides G., et al. (eds) , Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice, Springer, 79–86, 2017
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May 2015
Marie-Christine Bastarache-Roberge, Pierre-Majorique Léger, François Courtemanche, Sylvain Sénécal, and Marc Fredette
Information Systems and Neuroscience, Gmunden Retreat on NeuroIS 2015, Lecture Notes in Information Systems and Organisation, Vol. 10, Springer, 187–191, 2015
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Jun 2014
Jhelum Chakravorty and Aditya Mahajan
N. Balakrishnan (ed.), Methods and Applications of Statistics in Clinical Trials, Volume 2: Planning, Analysis, and Inferential Methods, 2, John Wiley & Sons, 416–435, 2014
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Proceedings
Oct 2022
Rui Fan and Erick Delage
31st ACM International Conference on Information and Knowledge Management, 457–467, 2022
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Jun 2020
Beyond system design: The impact of message design on recommendation acceptance
Antoine Falconnet, Wietske Van Osch, Joerg Beringer, Marc Fredette, Sylvain Sénécal, Pierre-Majorique Léger, and Constantinos K. Coursaris
Information Systems and Neuroscience. NeuroIS Retreat 2020, Vienna, Austria, 2020
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Apr 2020
Vanessa Georges, François Courtemanche, Marc Fredette, and Philippe Doyon-Poulin
Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems, Honolulu, USA, 8 pages, 2020
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Jan 2020
Paul Léné, Alexander J. Karran, Élise Labonte-LeMoyne, Sylvain Sénécal, Marc Fredette, Kevin J. Johnson, and Pierre-Majorique Léger
Information Systems and Neuroscience, Lecture Notes in Information Systems and Organisation, vol. 32, Springer, Cham, Vienne, Austria, 147–154, 2020
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Dec 2019
Ariane Beauchesne, Sylvain Sénécal, Marc Fredette, Shang Lin Chen, Bertrand Demolin, and Marie-Laure Di Fabio
Design, User Experience, and Usability. User Experience in Advanced Technological Environments. HCII 2019, Lecture Notes in Computer Science, vol. 11584, Springer, Cham, Orlando, USA, 121–133, 2019
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Jul 2019
Caroline Giroux-Huppé, Sylvain Sénécal, Marc Fredette, Shang Lin Chen, Bertrand Demolin, and Pierre-Majorique Léger
Design, User Experience, and Usability. Practice and Case Studies. HCII 2019, Lecture Notes in Computer Science, vol. 11586, Springer, Cham, Orlando, USA, 459–473, 2019
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Jun 2019
Recommending reviews based on review helpfulness vote
Warut Khern-am-nuai, Yossiri Adulyasak, and D.T. Nguyen
Proceedings of the 15th Annual Symposium on Statistical Challenges in Electronic Commerce Research, Hong Kong, China, 2019
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Jun 2018
Alexandre Gardé, Pierre-Majorique Léger, Sylvain Sénécal, Marc Fredette, Shang Lin Chen, Élise Labonte-LeMoyne, and Jean-François Ménard
Haptics: Science, Technology, and Applications. EuroHaptics 2018. Lecture Notes in Computer Science, vol 10894, Springer, Cham, 264–275, 2018
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Jun 2018
Sébastien Lourties, Pierre-Majorique Léger, Sylvain Sénécal, Marc Fredette, and Shang Lin Chen
HCI in Business, Government, and Organizations. HCIBGO 2018. Lecture Notes in Computer Science, vol 10923, Springer, Cham, 132–144, 2018
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Sep 2017
The evaluation of a physiological data visualization toolkit for UX practitioners: Challenges and opportunities
Vanessa Georges, François Courtemanche, Sylvain Sénécal, Pierre-Majorique Léger, Lennart Nacke, and Marc Fredette
Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, ACM, 2017
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Oct 2016
Raphaël Morin, Pierre-Majorique Léger, Sylvain Sénécal, Marie-Christine Bastarache-Roberge, Mario Lefèbvre, and Marc Fredette
Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play Companion Extended Abstracts, Austin, Texas, USA, 229–237, 2016
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May 2013
Reckless driving scenes in movies and anti-speeding advertisements: Main and interactive effects on young male drivers
Linda Lemarié, Jean-Charles Chebat, and François Bellavance
23e Conférence canadienne multidisciplinaire en sécurité routière, Montréal, Canada, 2013
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Jan 2012
Pricing of primary and contingent products in marketing channels: A dynamic prespective
Sihem Taboubi
12th Viennese Workshop on Optimal Control, Dynamic Games and Nonlinear Dynamics, Vienna, Austria, 2012
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Jan 2010
On the effects of myopia in marketing channels under the dual role of prices
Guiomar Martín-Herrán, Sihem Taboubi, and Georges Zaccour
INFORMS Marketing Science Conference, Cologne, Allemagne, 2010
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Jan 2009
Myopic pricing as a strategic choice in the marketing channel
Hassan Benchekroun, Guiomar Martín-Herrán, and Sihem Taboubi
Troisième colloque sur la théorie des jeux en marketing, Montréal, Qc, Canada, 2009
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Jan 2009
Multi-product pricing and inventory ordering strategies
Mehmet Gumus
M&SOM 2009 Conference Proceedings, Cambridge, MA, 2009
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Jan 2009
Shipping fees or shipping free? Impact of product and retailer characteristics on shipping charges in e-commerce
Mehmet Gumus, Shanling Li, W. Oh, and Saibal Ray
M&SOM 2009 Conference Proceedings, Cambridge, MA, 2009
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