Marketing (business intelligence, revenue management, recommendation systems)

Back

Cahiers du GERAD

146 results — page 2 of 8

, , and

This paper introduces the consistent production routing problem in a setting with multiple plants and products. The problem consists in finding minimum-cost ...

BibTeX reference
, , and

Distance metric learning algorithms aim to appropriately measure similarities and distances between data points. In the context of clustering, metric learnin...

BibTeX reference
, , and

In this paper, we introduce a framework for new product dfiffusion that integrates consumer heterogeneity and strategic interactions at individual level. For...

BibTeX reference

Restless bandits are a class of sequential resource allocation problems concerned with allocating one or more resources among several alternative processes...

BibTeX reference
and

The determinantal point process (DPP) provides a promising and attractive alternative to simple random sampling in cluster analysis or classification, for th...

BibTeX reference
, , , and

Clustering algorithms help identify homogeneous subgroups from data. In some cases, additional information about the relationship among some subsets of the d...

BibTeX reference
, , and

We address the problem of accelerating column generation (CG) for set-covering formulations via dual optimal inequalities (DOI). DOI use knowledge of the du...

BibTeX reference

We consider a large group of consumers who can choose between two products at each purchasing occasion. Their choice is influenced by the marketing strateg...

BibTeX reference
and

In this paper, we study the competition between national brands and private labels (or store brands) by analyzing the impacts of their presence on strategies...

BibTeX reference
, , and

\(K\)-medoids clustering is among the most popular methods for cluster analysis, but it carries several assumptions about the nature of the latent clusters...

BibTeX reference

Recommender systems make use of different sources of information for providing users with recommendations of items. Such systems are often based on collabor...

BibTeX reference
, , , and

Top-tier customers -that is, those 20% of customers that typically bring in 80% of all profits- are extremely valuable to companies. In the many instances ...

BibTeX reference
, , and

We consider the multivariate linear model for multilevel data where units are nested within a hierarchy of clusters. We propose permutation procedures to tes...

BibTeX reference
and

It is well known that strategic consumers can harm firms' profits by delaying their purchases, to buy at discounted price. A retailer can induce consumers ...

BibTeX reference
and

We consider the problem of pricing and advertising a one-time entertainment event. We assume that the organizers want to sell all available tickets. Thre...

BibTeX reference
and

In this paper, we present an online reinforcement learning algorithm, called Renewal Monte Carlo (RMC), for infinite horizon Markov decision processes with ...

BibTeX reference

The purpose of this study is to design incentives for price and advertising coordination in a bilateral monopoly. I prove that a wholesale price reduction ...

BibTeX reference
, , and

Brand imitation is a common practice that can take different forms, i.e., legal copying, as in the case of clones and knockoffs, or illegal, in the case of...

BibTeX reference
, , and

Counterfeiting, which is defined as illegally copying genuine goods with a brand name, is a widespread phenomenon and is imposing a huge cost on owners of tr...

BibTeX reference
, , , and

This paper deals with R&D investment and technology licensing in a supply chain formed of an original equipment manufacturer (OEM) and a contract manufactu...

BibTeX reference