Sihem Taboubi

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In this paper, we study the competition between national brands and private labels (or store brands) by analyzing the impacts of their presence on strategies...

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The purpose of this study is to design incentives for price and advertising coordination in a bilateral monopoly. I prove that a wholesale price reduction ...

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This paper examines the issue of price and advertising coordination in bilateral monopolies from a dynamic perspective. Its main objectives are to design i...

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The technological developments observed in the last two decades contributed to the digitalization of products and the introduction of devices to consume th...

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This paper investigates the dynamic pricing strategies of firms selling complementary products in a marketing channel. The problem is modelled as a non-coo...

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We characterize equilibrium pricing strategies in a marketing channel in two scenarios. In the first scenario, the manufacturer chooses the wholesale price...

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One of the major results announced in the static literature on the coordination of pricing decisions in bilateral monopolies states that vertical integrati...

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This paper studies the pricing strategies of firms belonging to a vertical channel structure where optional contingent products are sold. Optional continge...

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A significant game-theoretic literature on the coordination of distribution channels has developed over the past three decades. We provide an extensive analy...

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This study examines simultaneously the effect of personal, contextual, and product-related factors on purchasing behaviour of fair-trade products. The resu...

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We identify the conditions under which a myopic pricing behavior could be a profit enhancing tool in the distribution channel. A channel member behaves myo...

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Dans cet article, nous présentons une application de la modélisation mathématique et de l'optimisation comme outils d'aide à la décision pour le gestionnair...

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We consider a dynamic marketing channel involving one manufacturer and one retailer. The strategic variables of the former are the wholesale price and the a...

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The multidimensional scaling (MDS) aims at finding coordinates for a set of <i>n</i> objects in a (low) <i>q</i> dimensional space that best fits dissimilar...

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The paper examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two...

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In the last two decades, various studies developed static and dynamic game theory models to demonstrate that the efficiency of marketing channels can be rai...

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We propose a differential game to study retailer’s allocation strategy of shelf-space shares between the manufacturers of two competing brands. Each manufact...

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This paper deals with the issue of shelf-space allocation and advertising decisions in marketing channels. We consider a network composed of a unique retaile...

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The paper analyzes a differential game model of a two-member marketing channel. A manufacturer invests in national advertising with the purpose of improving ...

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We investigate the effects of retailer's myopic behavior on channel members strategies and on sales in a single-manufacturer single-retailer distribution ne...

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