Groupe d’études et de recherche en analyse des décisions


Guiomar Martín-Herrán


Offensive versus defensive spending: What is the optimal mix?
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International Journal of Research in Marketing, 29, 210–219, 2012 référence BibTeX
Prices, promotions, and channel profitability: Was the convencional wisdom mistaken?
European Journal of Operational Research, 211(2), 415–425, 2011 référence BibTeX
Strategic interactions in traditional franchise systems: Are franchisors always better?
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European Journal of Operational Research, 213(3), 526–537, 2011 référence BibTeX
The Leitmann-Schmitendorf advertising differential game
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Applied Mathematics and Computation, 217, 1110–1116, 2010 référence BibTeX
The dilemma of pull and push price promotions
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Journal of Retailing, 86(1), 51–68, 2010 référence BibTeX
Racionalidad individual dinámica en juegos diferenciales medioambientales
Rect@, 11(1), 55–84, 2010 référence BibTeX
Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis
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Journal of Economic Dynamics and Control, 33(9), 1699–1718, 2009 référence BibTeX
A dynamic model for advertising and pricing competition between national and store brands
European Journal of Operational Research, 193, 451–467, 2009 référence BibTeX
Credible linear incentive equilibrium strategies in linear-quadratic differential games
Annals of the International Society of Dynamic Games, 10, 261–291, 2009 référence BibTeX
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
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Annals of Operations Research, 164(1), 79–95, 2008 référence BibTeX
Pricing and advertising of private and national brands in a dynamic marketing channel
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Journal of Optimization Theory and Applications, 137(3), 465–483, 2008 référence BibTeX
Technological leadership and sustainable growth in a bilateral trade model
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International Game Theory Review, 10(1), 73–100, 2008 référence BibTeX
Technological diffusion and renewable resources in a two-country trade endogenous growth model
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International Journal of Tomography and Statistics, Special Issue: Control Applications of Optimisation-Optimisation Methods, Differential Games, Time Delay Control Systems, Economics & Management, 7(F07), 102–107, 2007 référence BibTeX
Incentive mechanisms to enforce sustainable forest exploitation
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Environmental Modelling & Assessment, 11(2), 145–156, 2006 référence BibTeX
Shelf-space allocation and advertising decisions in the marketing channel: A differential game approach
International Game Theory Review, 7(3), 313–330, 2005 référence BibTeX
Sustainability of cooperation overtime in linear-quadratic differential games
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International Game Theory Review, 7(4), 395–406, 2005 référence BibTeX
Incentive strategies for shelf-space allocation in duopolies
Dynamic Games: Theory and Applications, 2005 référence BibTeX
Credibility of incentive equilibrium strategies in linear-state differential games
Journal of Optimization Theory and Applications, 126(2), 2005 référence BibTeX
Markov perfect equilibrium advertising strategies of Lanchester duopoly model - A technical note
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Management Science, 50(7), 995–1000, 2004 référence BibTeX
Slowing deforestation pace through subsidies - A differential game
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Automatica, 40(2), 301–309, 2004 référence BibTeX
Agreeability and time consistency in linear-state differential-games
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Journal of Optimization Theory and Applications, 119(1), 49–63, 2003 référence BibTeX

Chapitres de livre

Dynamic oligopoly competition with public environmental information disclosure
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L.A. Petrosjan and N.A. Zenkevitch, Contributions to Game Theory and Management, 326–345, 2007 référence BibTeX

Actes de conférence

Myopic pricing as a strategic choice in the marketing channel
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Troisième colloque sur la théorie des jeux en marketing, Montréal, Qc, Canada, 2009 référence BibTeX