Publications

Articles

mai 2020

Pricing of demand-related products: Can ignoring cross-category effect be a smart choice?

Salma Karray, Guiomar Martín-Herrán et Georges Zaccour

International Journal of Production Economics, 223, 107512, 2020 référence BibTeX

mars 2020

Manufacturer defensive and offensive advertising in competing distribution channels

Guiomar Martín-Herrán et Simon-Pierre Sigué

International Transactions in Operational Research, 27(2), 958–983, 2020 référence BibTeX

sept. 2019

Spatial effects and strategic behavior in a multiregional transboundary pollution dynamic game

Javier de Frutos et Guiomar Martín-Herrán

Journal of Environmental Economics and Management, 97, 182–207, 2019 référence BibTeX

juil. 2019

Spatial vs. non-spatial transboundary pollution control in a class of cooperative and non-cooperative dynamic games

Javier de Frutos et Guiomar Martín-Herrán

European Journal of Operational Research, 276(1), 379–394, 2019 référence BibTeX

juin 2019

Fighting store brands through the strategic timing of pricing and advertising decisions

Salma Karray et Guiomar Martín-Herrán

European Journal of Operational Research, 275(2), 635–647, 2019 référence BibTeX

mai 2019

Offensive and defensive marketing in spatial competition

Guiomar Martín-Herrán et Simon-Pierre Sigué

Journal of Service Research, 22(2), 189–201, 2019 référence BibTeX

jan. 2019

Vendor management inventory with consignment contracts and the benefits of cooperative advertising

Pietro De Giovanni, Salma Karray et Guiomar Martín-Herrán

European Journal of Operational Research, 272(2), 465–480, 2019 référence BibTeX

déc. 2018

Optimal environmental policy for a polluting monopoly with abatement costs: Taxes versus standards

Guiomar Martín-Herrán et Santiago Rubio

Environmental Modeling & Assessment, 23(6), 671–689, 2018 référence BibTeX

sept. 2018

Selection of a Markov perfect Nash equilibrium in a class of differential games

Javier de Frutos et Guiomar Martín-Herrán

Dynamic Games and Applications, 8(3), 620–636, 2018 référence BibTeX

juin 2018

Second-best taxation for a polluting monopoly with abatement investment

Guiomar Martín-Herrán et Santiago Rubio

Energy Economics, 73, 178–193, 2018 référence BibTeX

nov. 2017

Optimal pollution standards and non-compliance in a dynamic framework

Carmen Arguedas, Francisco Cabo et Guiomar Martín-Herrán

Environmental and Resource Economics, 68(3), 537–567, 2017 référence BibTeX

sept. 2017

Retailer and manufacturer advertising scheduling in a marketing channel

Guiomar Martín-Herrán et Simon-Pierre Sigué

Journal of Business Research, 78, 93–100, 2017 référence BibTeX

mai 2017

Assessing the profitability of cooperative advertising programs in competing channels

Salma Karray, Guiomar Martín-Herrán et Georges Zaccour

International Journal of Production Economics, 187, 142–158, 2017 référence BibTeX

fév. 2017

Cooperative advertising for competing manufacturers: The impact of long-term promotional effects

Salma Karray, Guiomar Martín-Herrán et Simon-Pierre Sigué

International Journal of Production Economics, 184, 21–32, 2017 référence BibTeX

jan. 2017

An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?

Guiomar Martín-Herrán et Simon-Pierre Sigué

Journal of Business Research, 70, 67–73, 2017 référence BibTeX

nov. 2016

Unbounded growth in the Neoclassical growth model with non-constant discounting

Francisco Cabo, Guiomar Martín-Herrán et María Pilar Martínez-García

Mathematical Social Sciences, 84, 93–104, 2016 référence BibTeX

mai 2016

The impact of foresight in a transboundary pollution game

Hassan Benchekroun et Guiomar Martín-Herrán

European Journal of Operational Research, 251(1), 300–309, 2016 référence BibTeX

avr. 2016

A note on the stability of fully-endogenous growth with increasing returns and exhaustible resources

Francisco Cabo, Guiomar Martín-Herrán et María Pilar Martínez-García

Macroeconomic Dynamics, 20(3), 819–831, 2016 référence BibTeX

sept. 2015

Cooperation for sustainable forest management: An empirical differential game approach

Pablo Andrés Domenech, Guiomar Martín-Herrán et Georges Zaccour

Ecological Economics, 117, 118–128, 2015 référence BibTeX

juin 2015

Non-constant discounting and Ak-type growth models

Francisco Cabo, María Pilar Martínez-García et Guiomar Martín-Herrán

Economics Letters, 131, 54–58, 2015 référence BibTeX

mai 2015

Does flexibility facilitate sustainability of cooperation over time? A case study from environmental economics

Javier de Frutos et Guiomar Martín-Herrán

Journal of Optimization Theory and Applications, 165(2), 657–677, 2015 référence BibTeX

mars 2015

Trade deals and/or on-package coupons

Guiomar Martín-Herrán et Simon-Pierre Sigué

European Journal of Operational Research, 241(2), 541–554, 2015 référence BibTeX

jan. 2015

Price coordination in distribution channels: A dynamic perspective

Guiomar Martín-Herrán et Sihem Taboubi

European Journal of Operational Research, 240(2), 401–414, 2015 référence BibTeX

avr. 2014

Property rights for natural resources and sustainable growth in a two-country trade model

Francisco Cabo, Guiomar Martín-Herrán et María Pilar Martínez-García

Decisions in Economics and Finance (Special Issue on Nonlinear Economic Systems), 37(1), 99–123, 2014 référence BibTeX

mars 2014

Can sustained growth be attained through trading exhaustible resources for foreign research?

Francisco Cabo, Guiomar Martín-Herrán et María Pilar Martínez-García

Journal of International Trade & Economic Development, 23(2), 267–298, 2014 référence BibTeX

jan. 2014

Downstream horizontal integration and multiunit dealership

Guiomar Martín-Herrán, Simon-Pierre Sigué et Georges Zaccour

International Transactions in Operational Research, 21(1), 81–101, 2014 référence BibTeX

jan. 2012

Dual role of price and myopia in a marketing channel

Guiomar Martín-Herrán, Sihem Taboubi et Georges Zaccour

European Journal of Operational Research, 219(2), 284–295, 2012 référence BibTeX

jan. 2012

Offensive versus defensive spending: What is the optimal mix?

Guiomar Martín-Herrán, S. McQuitty et Simon-Pierre Sigué

International Journal of Research in Marketing, 29, 210–219, 2012 référence BibTeX

jan. 2011

Prices, promotions, and channel profitability: Was the convencional wisdom mistaken?

Guiomar Martín-Herrán et Simon-Pierre Sigué

European Journal of Operational Research, 211(2), 415–425, 2011 référence BibTeX

jan. 2011

Strategic interactions in traditional franchise systems: Are franchisors always better?

Guiomar Martín-Herrán, Simon-Pierre Sigué et Georges Zaccour

European Journal of Operational Research, 213(3), 526–537, 2011 référence BibTeX

jan. 2010

The dilemma of pull and push price promotions

Guiomar Martín-Herrán, Simon-Pierre Sigué et Georges Zaccour

Journal of Retailing, 86(1), 51–68, 2010 référence BibTeX

jan. 2010

The Leitmann-Schmitendorf advertising differential game

Steffen Jørgensen, Guiomar Martín-Herrán et Georges Zaccour

Applied Mathematics and Computation, 217, 1110–1116, 2010 référence BibTeX

jan. 2010

Dynamic games in the economics and management of pollution

Steffen Jørgensen, Guiomar Martín-Herrán et Georges Zaccour

Environmental Modeling & Assessment, 15(6), 433–467, 2010 référence BibTeX

jan. 2010

Racionalidad individual dinámica en juegos diferenciales medioambientales

Guiomar Martín-Herrán

Rect@, 11(1), 55–84, 2010 référence BibTeX

jan. 2009

Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis

Hassan Benchekroun, Guiomar Martín-Herrán et Sihem Taboubi

Journal of Economic Dynamics and Control, 33(9), 1699–1718, 2009 référence BibTeX

jan. 2009

A dynamic model for advertising and pricing competition between national and store brands

Salma Karray et Guiomar Martín-Herrán

European Journal of Operational Research, 193, 451–467, 2009 référence BibTeX

jan. 2009

Credible linear incentive equilibrium strategies in linear-quadratic differential games

Guiomar Martín-Herrán et Georges Zaccour

Annals of the International Society of Dynamic Games, 10, 261–291, 2009 référence BibTeX

jan. 2008

Competing for consumer's attention

Guiomar Martín-Herrán, Olivier Rubel et Georges Zaccour

Automatica, 44(2), 361–370, 2008 référence BibTeX

jan. 2008

Feedback Stackelberg equilibrium strategies when the private label competes with the national brand

Nawel Amrouche, Guiomar Martín-Herrán et Georges Zaccour

Annals of Operations Research, 164(1), 79–95, 2008 référence BibTeX

jan. 2008

Pricing and advertising of private and national brands in a dynamic marketing channel

Nawel Amrouche, Guiomar Martín-Herrán et Georges Zaccour

Journal of Optimization Theory and Applications, 137(3), 465–483, 2008 référence BibTeX

jan. 2008

Technological leadership and sustainable growth in a bilateral trade model

Francisco Cabo, Guiomar Martín-Herrán et María Pilar Martínez-García

International Game Theory Review, 10(1), 73–100, 2008 référence BibTeX

jan. 2007

Technological diffusion and renewable resources in a two-country trade endogenous growth model

Francisco Cabo, Guiomar Martín-Herrán et María Pilar Martínez-García

International Journal of Tomography and Statistics, Special Issue: Control Applications of Optimisation-Optimisation Methods, Differential Games, Time Delay Control Systems, Economics & Management, 7(F07), 102–107, 2007 référence BibTeX

jan. 2006

Incentive mechanisms to enforce sustainable forest exploitation

Karima Fredj, Guiomar Martín-Herrán et Georges Zaccour

Environmental Modelling & Assessment, 11(2), 145–156, 2006 référence BibTeX

jan. 2006

Equilibrium investment strategies in foreign environmental projects

Michèle Breton, Guiomar Martín-Herrán et Georges Zaccour

Journal of Optimization Theory and Applications, 130(1), 23–40, 2006 référence BibTeX

jan. 2006

The impact of manufacturers' wholesale prices on retailer's shelf-space and pricing decisions

Guiomar Martín-Herrán, Sihem Taboubi et Georges Zaccour

Decision Sciences, 37(1), 71–90, 2006 référence BibTeX

jan. 2005

Shelf-space allocation and advertising decisions in the marketing channel: A differential game approach

Guiomar Martín-Herrán et Sihem Taboubi

International Game Theory Review, 7(3), 313–330, 2005 référence BibTeX

jan. 2005

A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation

Guiomar Martín-Herrán, Sihem Taboubi et Georges Zaccour

Automatica, 41(6), 971–982, 2005 référence BibTeX

jan. 2005

Sustainability of cooperation overtime in linear-quadratic differential games

Steffen Jørgensen, Guiomar Martín-Herrán et Georges Zaccour

International Game Theory Review, 7(4), 395–406, 2005 référence BibTeX

jan. 2005

Incentive strategies for shelf-space allocation in duopolies

Guiomar Martín-Herrán et Sihem Taboubi

Dynamic Games: Theory and Applications, 2005 référence BibTeX

jan. 2005

Credibility of incentive equilibrium strategies in linear-state differential games

Guiomar Martín-Herrán et Georges Zaccour

Journal of Optimization Theory and Applications, 126(2), 2005 référence BibTeX

jan. 2004

Markov perfect equilibrium advertising strategies of Lanchester duopoly model - A technical note

Ramla Jarrar, Guiomar Martín-Herrán et Georges Zaccour

Management Science, 50(7), 995–1000, 2004 référence BibTeX

jan. 2004

Slowing deforestation pace through subsidies - A differential game

Karima Fredj, Guiomar Martín-Herrán et Georges Zaccour

Automatica, 40(2), 301–309, 2004 référence BibTeX

jan. 2003

Agreeability and time consistency in linear-state differential-games

Steffen Jørgensen, Guiomar Martín-Herrán et Georges Zaccour

Journal of Optimization Theory and Applications, 119(1), 49–63, 2003 référence BibTeX

Chapitres de livre

jan. 2020

Non-linear incentive equilibrium strategies for a transboundary pollution differential game

Javier de Frutos et Guiomar Martín-Herrán

Pineau P.O., Sigué S., Taboubi S. (eds), Games in Management Science, International Series in Operations Research & Management Science, vol 280, Springer, Cham, 187–204, 2020 référence BibTeX

jan. 2020

On the modelling of price effects in the diffusion of optional contingent products

Guiomar Martín-Herrán et Sihem Taboubi

Pineau P.O., Sigué S., Taboubi S. (eds), Games in Management Science, International Series in Operations Research & Management Science, vol 280, Springer, Cham, 15–39, 2020 référence BibTeX

jan. 2015

Global warming and R&D-based growth in a trade model between environmentally sensitive and environmentally neglectful countries

Francisco Cabo, Guiomar Martín-Herrán et María Pilar Martínez-García

L. Bernard, W. Semmler (eds.), The Oxford Handbook of the Macroeconomics of Climate Change, Oxford University Press, 222–247, 2015 référence BibTeX

jan. 2014

On the effect of resource exploitation on growth: Domestic innovation vs. technological diffusion through trade

Francisco Cabo, Guiomar Martín-Herrán et María Pilar Martínez-García

W. Semmler, G. Tragler and V. Veliov (eds.), Dynamic Optimization in Environmental Economics, Vol. 15, Springer, 243–264, 2014 référence BibTeX

jan. 2007

Dynamic oligopoly competition with public environmental information disclosure

Guiomar Martín-Herrán, Abderrahmane Sokri et Georges Zaccour

L.A. Petrosjan and N.A. Zenkevitch, Contributions to Game Theory and Management, 326–345, 2007 référence BibTeX

Actes de conférence

jan. 2010

On the effects of myopia in marketing channels under the dual role of prices

Guiomar Martín-Herrán, Sihem Taboubi et Georges Zaccour

INFORMS Marketing Science Conference, Cologne, Allemagne, 2010 référence BibTeX

jan. 2009

Myopic pricing as a strategic choice in the marketing channel

Hassan Benchekroun, Guiomar Martín-Herrán et Sihem Taboubi

Troisième colloque sur la théorie des jeux en marketing, Montréal, Qc, Canada, 2009 référence BibTeX