Melina Asadi is a Ph.D. candidate in Decision Sciences at HEC Montréal, where she is affiliated with GERAD (Group for Research in Decision Analysis), working under the supervision of Professor Georges Zaccour. Her research sits at the intersection of operations management, revenue optimization, and digital platform economics. She develops analytical and data-driven models to address strategic decision-making problems in pricing, customer relationship management, supply chain coordination, and transportation systems. Her methodological toolkit includes Markov chain modeling, dynamic programming, stochastic optimization, numerical analysis, and machine learning applications.

Her current work examines digital service platform models, from on-demand platforms to freemium services, exploring how platforms can jointly optimize CRM expenditures, pricing strategies, and monetization decisions. Melina's research combines rigorous mathematical modeling with practical managerial insights for modern digital businesses. Her work provides actionable insights for platform managers facing the complex trade-offs inherent in multi-sided digital businesses.

She holds both a Master's and Bachelor's degree in Industrial Engineering, where she developed strong foundations in optimization theory and quantitative analysis.