Marc Fredette

Member, GERAD

marc.fredette@hec.ca

Phone: 514 340-7108

Fax: 514 340-5634

Aug 2026

Davood Wadi, Marc Fredette, Sylvain Sénécal, and Renaud Legoux

To appear in: Journal of Research in Interactive Marketing , 1–25, 2026 BibTeX reference

May 2026

The interplay of altruism and financial incentives: Maximizing online reviews through effective messaging

Davood Wadi, Renaud Legoux, Marc Fredette, and Sylvain Sénécal

Journal of Electronic Commerce Research, 27(2), Paper no: https://jecr.org/node/761, 101–119, 2026 BibTeX reference

Dec 2024

Sara-Maude Poirier, Sarah Cosby, Sylvain Sénécal, Constantinos K. Coursaris, Marc Fredette, and Pierre-Majorique Léger

Journal of Business Research, 185, Paper no: 114932, 2024 BibTeX reference

106 publications

Aug 4, 2025

Title: Exploring the use of Neurophysiological Signals as a design material for affective data visualisation, somatization and physicalization

May 13, 2024

Congradulations to Théophile Demazure, supervised by Pierre-Majorique Léger and Marc Fredette from HEC Montréal. He received the 2023 Best thesis in Human and Social Sciences award for his thesis entitled "Dual Perspective on Mental State Inferences in Human - Computer Interaction: A three-essay thesis proposal".

May 4, 202211:00 AM — 12:00 PM

“Meet a GERAD researcher!” seminar
Marc Fredette – Full Professor, Department of Decision Sciences, HEC Montréal

Online meeting

Hela Hammami Master's degree

Daphnée Bellemare-Alford Master's degree

Gabrielle Gingras Master's degree

Astrid Rutten Master's degree

Nolan Fauchery Master's degree

Joseph Francis Alexnadre Sauvé Master's degree

Rachel Cosby Master's degree

Chanel Larivière Master's degree

Mathieu Lamontagne Master's degree

All supervisions (95)