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Séminaire du GERAD

Store-Wide Shelf Space Allocation with Ripple Effects Driving Traffic

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14 nov. 2022   11h00 — 12h00

Bacel Maddah American University of Beirut, Liban

Bacel Maddah

Présentation sur YouTube.

Impulse buying amounts to over 50% of the revenue in some retail stores. We analyze a large data set of customer receipts from a grocery store in Beirut, and develop a regression model that allows capturing "ripple effects," i.e., the change in traffic throughout the store resulting from any change in product allocation. This is then embedded within a mixed-integer nonlinear program that sets the shelf allocations across the store. We develop specialized linear approximations that yield high quality solutions and useful insights. For the store in Beirut, we anticipate a 65% improvement in impulse profit.

Georges Zaccour responsable

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Zoom et salle 4488
Pavillon André-Aisenstadt
Campus de l'Université de Montréal
2920, chemin de la Tour

Montréal Québec H3T 1J4
Canada

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