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Séminaire du GERAD

Incentivizing commuters to carpool: A large field experiment with Waze


6 fév. 2020   10h30 — 12h00

Maxime Cohen

Maxime Cohen

Traffic congestion is a serious global issue. A potential solution, which requires zero investment in infrastructure, is to convince solo car users to carpool. In this paper, we leverage the Waze Carpool service and run the largest ever digital field experiment to nudge commuters to carpool. We identify users who can save a significant commute time by carpooling through the use of an high-occupancy vehicle (HOV) lane, users who can still use an HOV lane but with a low time saving, and users who do not have access to a HOV lane on their commute. We then send in-app notifications to examine the tradeoff between mentioning the HOV lane, highlighting the time saving, emphasizing the monetary incentive, and showing a generic message. We find a strong relationship between the affinity to carpool and the potential time saving through an HOV lane. Specifically, we estimate that mentioning the HOV lane increases the click-through rate and conversion rate by 133-185% and 64-141%, respectively relative to sending a generic message.

(join work with Michael-David Fiszer, Avia Ratzon, and Roy Sasson)

Entrée gratuite.
Bienvenue à tous!

Andrea Lodi responsable


Salle 4488
Pavillon André-Aisenstadt
Campus de l'Université de Montréal
2920, chemin de la Tour
Montréal QC H3T 1J4

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