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Marketing Science, 32(4), 622–643, 2013 BibTeX reference

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M&SOM 2014 Conference Proceedings, Seattle, WA, 2014 BibTeX reference

M&SOM 2013 Conference Proceedings, INSEAD, Europe Campus, France, 2013 BibTeX reference

M&SOM 2012 Conference Proceedings, New York City, NY, 2012 BibTeX reference

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M&SOM 2012 Conference Proceedings, New York City, NY, 2012 BibTeX reference

M&SOM 2011 Conference Proceedings, Ann Arbor, MI, 2011 BibTeX reference

M&SOM 2011 Conference Proceedings, Ann Arbor, MI, 2011 BibTeX reference

M&SOM 2011 Conference Proceedings, Ann Arbor, MI, 2011 BibTeX reference

M&SOM 2009 Conference Proceedings, Cambridge, MA, 2009 BibTeX reference

M&SOM 2009 Conference Proceedings, Cambridge, MA, 2009 BibTeX reference