Guiomar Martín-Herrán
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34 results — page 2 of 2
We characterize in this paper the credibility of linear-incentive equilibrium strategies for the class of linear-quadratic differential games. This class is...
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We consider a marketing channel where a retailer sells, along the manufacturer’s brand, her own private label. We assume that each player invests in adverti...
BibTeX referenceOn Myopia in a Dynamic Marketing Channel
We consider a dynamic marketing channel involving one manufacturer and one retailer. The strategic variables of the former are the wholesale price and the a...
BibTeX referenceCompetitive Emailing
<p> We consider an infinite-horizon differential game played by two direct marketers. Each player controls the number of emails sent to potential customers...
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This paper proposes a two-player, finite-horizon differential game model to analyze joint implementation in environmental projects, one of the flexible mech...
BibTeX referenceThe Impact of Manufacturers' Wholesale Prices on Retailer's Shelf-Space and Pricing Strategies
The paper examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two...
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We characterize in this paper the credibility of incentive equilibrium strategies for the class of linear-state differential games. We derive a general cond...
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Using a two-player differential game approach, this paper deals with the issue of tropical deforestation. The assumption is that developing forestry countri...
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We propose a differential game to study retailer’s allocation strategy of shelf-space shares between the manufacturers of two competing brands. Each manufact...
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This paper deals with time-consistency and agreeability, two dynamic individual rationality concepts, in special linear-quadratic differential games. Condi...
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We propose a numerical approach to compute stationary Markov perfect Nash equilibrium advertising strategies of Lanchester model. The algorithm can be implem...
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This paper deals with the issue of shelf-space allocation and advertising decisions in marketing channels. We consider a network composed of a unique retaile...
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This paper deals with the issue of deforestation, one of the main global environmental problems. We consider two players having different utilities for fores...
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The paper identifies conditions under which time-consistency and agreeability, two intertemporal individual rationality concepts, can be verified in linear-s...
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