Marc Fredette

Member, GERAD

Full Professor, Department of Decision Sciences, HEC Montréal

marc.fredette@hec.ca

Phone: 514 340-7108

Fax: 514 340-5634

Research Axes

Axis 1: Data valuation for decision making

Research Applications

Engineering (engineering design, digital design)
Marketing (business intelligence, revenue management, recommendation systems)

Publications

Dec 2024

The impact of social presence cues in social media product photos on consumers’ purchase intentions

Sara-Maude Poirier, Sarah Cosby, Sylvain Sénécal, Constantinos K. Coursaris, Marc Fredette, and Pierre-Majorique Léger

Journal of Business Research, 185, Paper no: 114932, 2024 BibTeX reference

Apr 2024

What’s that on Your Phone? Effects of Mobile Device Task Type on Pedestrian Performance

Élise Labonte-LeMoyne, Ann-Frances Cameron, Sylvain Sénécal, Marc Fredette, Jocelyn Faubert, Franco Lepore, and Pierre-Majorique Léger

Human Factors, 66(4), 1068–1080, 2024 BibTeX reference

Jul 2023

UX Calculator: An Online Tool to Support User Testing

Ruojun Wang, Shang Lin Chen, Chantal Labbé, Marc Fredette, Amine Abdessemed, François Courtemanche, Constantinos K. Coursaris, Sylvain Sénécal, and Pierre-Majorique Léger

Design, User Experience, and Usability: 12th International Conference, DUXU 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Proceedings, Part III, Copenhagen, Denmark, 101–111, 2023 BibTeX reference

104 publications

News

Théophile Demazure wins the HEC Montréal Best thesis in Human and Social Sciences

May 13, 2024

Congradulations to Théophile Demazure, supervised by Pierre-Majorique Léger and Marc Fredette from HEC Montréal. He received the 2023 Best thesis in Human and Social Sciences award for his thesis entitled "Dual Perspective on Mental State Inferences in Human - Computer Interaction: A three-essay thesis proposal".

Events

May 4, 202211:00 AM — 12:00 PM

Analyse de données physiologiques appliquée en UX

“Meet a GERAD researcher!” seminar
Marc Fredette – Full Professor, Department of Decision Sciences, HEC Montréal

Online meeting

Editorial Boards & Comittees

Assistant Editor, Statistical Modelling, 2008-2022

Supervision

Joseph Francis Alexnadre Sauvé Master's degree

Nolan Fauchery Master's degree

Chanel Larivière Master's degree

Mathieu Lamontagne Master's degree

Sunny Truong Master's degree

Marilie Breton Master's degree

Maryam Dayani Master's degree

Malo Henaff Master's degree

Mathilde Roberge Master's degree

All supervisions (90)