A study by PhD candidate Jitsama Tanlamai and Professors Warut Khern-am-nuai and Maxime Cohen shows that generative AI could help reduce certain inequalities in the real estate market. By analyzing more than 284,000 properties across the United States, the researchers found an 8.7% reduction in price disparities between predominantly White neighborhoods and neighborhoods with large minority populations.

Let's not be afraid of AI's potential!, with Maxime Cohen, Scale AI Chair in Data Science for Retail at McGill University.

Read the article in French published on Le Devoir.

Congratulation to Maxime Cohen, Full Professor at the Desautels Faculty of Management, McGill University. Intégral, a collective of agencies specializing in digital marketing, announced the appointment of Dr Maxime Cohen as Chief Artificial Intelligence (AI) Officer. This strategic nomination reflects Intégral's commitment to remain at the forefront of the digital marketing industry and to place data and AI at the heart of its strategy.