Groupe d’études et de recherche en analyse des décisions


RFID in Retail Environments: About Risk Perception and Attitudes

The use of RFID technology has received a lot of attention due to the possible infringements on information privacy rights. This paper evaluates links between risk perception and attitudes towards the technology. Precisely, it demonstrates that even though all customers perceive risks in having RFID technology in retail environments, the risk perception dimensions have different weights in predicting attitude for different groups of respondants.

, 17 pages