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Séminaire sur les jeux dynamiques et les applications
Demand Information Acquisition Strategy in a Dual Channel Supply Chain
Jenny Chen – Rowe School of Business, Dalhousie University, Canada
The study examines the information acquisition strategy of a dual-channel supply chain, in which a manufacturer sells a product through a retailer and its direct channel. Either the manufacturer or the retailer can acquire demand information from a third-party marketing research company. We identify conditions under which neither of the firms will acquire demand information, even when the cost is negligible. We show that information acquisition can have a negative impact on the retailer, the supply chain, customers, and society. The study implies that firms with more accurate demand data must develop strategies to use the information appropriately.
Georges Zaccour responsable
Ke Jiang responsable
Fatemeh Zand responsable