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Dynamic Games and Applications Seminar

Webinar: Influencing Customers and Product Returns

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Apr 24, 2025   11:00 AM — 12:00 PM

Reza Nazari Khanmari Concordia University, Canada

Reza Nazari Khanmari

Information tools shape consumer behavior in retail but have limited impact on post-purchase decisions. Using a Bayesian Persuasion framework, our model examines the relationship between customer influence and return decisions, considering different return and influence schemes. We uncover the trade-offs between pre-purchase and post-purchase options to identify the optimal level of influence under various return policies in both monopoly and duopoly scenarios. Our findings suggest that product returns can substitute for influence, with partial refunds reducing the need for additional efforts. The dynamics of competition and market structure also prove to have a significant role in driving these decisions.

Georges Zaccour organizer

Location

Online meeting
Zoom
Montréal Québec
Canada

Associated organization

Research Axis

Research application