Workshop on

Game Theory in Marketing Channels

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Program (pdf)

Friday, November 6, 2009

8:30 – 8:50


8:50 – 9:00

Welcome address

Room Marie-Husny
9:00 – 10:20 Session 1      Chair: Anne Coughlan Room Marie-Husny

Impact of Consumer-returns on the Optimal Manufacturer-Returns Policy
Ramarao Desiraju, University of Central Florida

State-Dependent Sales Force Compensation: The Case of Pharmaceutical Detailing
Anne Coughlan, Northwestern University

10:20 – 10:50

Coffee break

10:50 – 12:10 Session 2      Chair: Sudheer Gupta Room Marie-Husny

Distribution Channels and Price Adjustment Costs
Sourav Ray, McMaster University

Strategic Inventories and Channel Structure
Sudheer Gupta, Simon Fraser University

12:10 – 13:30


13:30 – 15:30 Session 3      Chair: Enkyu Lee Room Marie-Husny

Joint Promotions in Channels
Salma Karray, University of Ontario Institute of Technology

Resale Price Maintenance without Free-Riding: The Effects of Retail Heterogeneity
Mark Parry, University of Missouri-Kansas City

Store Brand Quality and Retailer’s Product Line Design
Enkyu Lee, Syracruse University

15:30 – 16:00

Coffee break

16:00 – 17:20 Session 4      Chair: Georges Zaccour Room Marie-Husny

The Length of Product Line in Distribution Channels
Yunchuan Liu, University of Illinois

Dual Role of Price in Marketing Channels
Georges Zaccour, HEC Montréal

19:00 –


Saturday, November 7, 2009

9:00 – 10:20 Session 5      Chair: S. Chan Choi Room Serge-Saucier

How Brand Image and Product Characteristics Can Govern ODM and OBM Decisions
Fabio Caldieraro, University of Washington

Location of a Branded Retail Store with Informative Advertising
S. Chan Choi, Rutgers University

10:20 – 10:50

Coffee break

10:50 – 12:10 Session 6      Chair: Charles Ingene Room Serge-Saucier

Warehouse Club Pricing: The Role of Assortment
Anthony Dukes, University of Southern California

On the Proper Measure of Competition in Linear-Demand Models of Distribution Channels
Charles Ingene, The Hong Kong Polytechnic University

12:10 –