Workshop on
Game Theory in Marketing Channels
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Program (pdf)
Friday, November 6, 2009 |
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8:30 – 8:50 |
Registration |
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8:50 – 9:00 |
Welcome address |
Room Marie-Husny |
9:00 – 10:20 | Session 1 Chair: Anne Coughlan | Room Marie-Husny |
Impact of Consumer-returns on the Optimal Manufacturer-Returns Policy |
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State-Dependent Sales Force Compensation: The Case of Pharmaceutical
Detailing |
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10:20 – 10:50 |
Coffee break |
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10:50 – 12:10 | Session 2 Chair: Sudheer Gupta | Room Marie-Husny |
Distribution Channels and Price Adjustment Costs |
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Strategic Inventories and Channel Structure |
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12:10 – 13:30 |
Lunch |
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13:30 – 15:30 | Session 3 Chair: Enkyu Lee | Room Marie-Husny |
Joint Promotions in Channels |
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Resale Price Maintenance without Free-Riding: The Effects of Retail Heterogeneity |
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Store Brand Quality and Retailer’s Product Line Design |
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15:30 – 16:00 |
Coffee break |
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16:00 – 17:20 | Session 4 Chair: Georges Zaccour | Room Marie-Husny |
The Length of Product Line in Distribution Channels |
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Dual Role of Price in Marketing Channels |
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19:00 – |
Dinner |
Saturday, November 7, 2009 |
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9:00 – 10:20 | Session 5 Chair: S. Chan Choi | Room Serge-Saucier |
How Brand Image and Product Characteristics Can Govern ODM and OBM Decisions |
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Location of a Branded Retail Store with Informative Advertising |
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10:20 – 10:50 |
Coffee break |
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10:50 – 12:10 | Session 6 Chair: Charles Ingene | Room Serge-Saucier |
Warehouse Club Pricing: The Role of Assortment |
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On the Proper Measure of Competition in Linear-Demand Models of Distribution Channels |
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12:10 – |
Lunch |