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Fondation HEC Montréal seminar

Electronic Shelf Labels (ESL) in retail

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Jan 25, 2018   11:00 AM — 12:00 PM

Sourav Ray Research Director – Marketing Analytics, MiSCAN, Canada

In this paper we investigate the impact of Electronic Shelf Labels (ESL) on a retailer's business outcomes, and on consumer prices. On one hand, ESL could enhance retailer efficiency by reducing the lead time to price changes and the variable price adjustment costs (PAC). On the other hand, these may help the retailer realize greater value by enhancing their pricing capabilities. We analyze the point of sale (POS) data stream in a couple of supermarket chains that implemented ESL, to find that the impact on customers is contextual; and that there are potentially significant benefits accrued to retailers.


Free entrance.
Welcome to everyone!

Georges Zaccour organizer

Location

Room 4488
André-Aisenstadt Building
Université de Montréal Campus
2920, chemin de la Tour Montréal QC H3T 1J4 Canada

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