Programme

Programme (PDF)

14-15 mai 2009

Salle : Nancy et Michel Gaucher

Salle de courrier électronique : United Rentals

Les salles de HEC Montréal sont équipées d'un projecteur à acétate conventionnelle (rétroprojecteur), d'un projecteur vidéo/data (canon) pour acétates électroniques relié à l'ordinateur de la salle (P4, 512Mo avec Windows XP Pro, Office 2003 et AcrobatReader 7.0). Vous pouvez également utiliser votre portable.

Jeudi 14 mai 2009
8:00 - 8:50	Inscription
8:50 - 9:00	Séance d'ouverture
9:00 - 10:00	Séance plénière 1, Président: Georges Zaccour Meta Analysis of Multi-Brand, Multi-Outlet Channel Systems Richard Staelin, The Fuqua School of Business, Duke University, USA
10:00 - 10:30	Pause-café
10:30 - 12:30	Session I, Président: Mark Parry Group Buying Mechanisms under Quantity Discounts Rachel R. Chen, University of California, Davis, USA, Cuihong Li, University of Connecticut, USA, Rachel Q. Zhang, HKUST, Hong Kong. Disclosing Multiple Product Attributes Monic Sun, Stanford University, USA On the Effects of Myopia in Marketing Channels Under the Dual-Role of Prices Sihem Taboubi, GERAD, HEC Montréal, Canada, Guiomar Martín-Herrán, Universidad de Valladolid, Spain, Georges Zaccour, GERAD, HEC Montréal, Canada Resale Price Maintenance, Channel Breadth, and Heterogeneous Retailers Charles A. Ingene, University of Mississippi, USA, Mark Parry, University of Missouri, USA
12:30 -14:00	Dîner
14:00 -16:00	Session 2, Président: Raphael Thomadsen The Effect of Persuasive Advertisements on Product Line Decisions in a distribution Channel Sreya Kolay, University of California, Irvine, USA Product Strategy for Commercial Open Source Software Vineet Kumar, Brett Gordon, Kannan Srinivasan, Carnegie Mellon University, USA Does Manufacturer Advertising Crowd-In or Crowd-Out Retailer Advertising? Robert Ridlon, Sungkyunkwan University GSB, Korea Seeking an Aggressive Competitor: How a Competitor’s Product Line Extensions Can Increase Profits for All Firms Raphael Thomadsen, UCLA, USA
16:00 -16:30	Pause-café
16:30 -17:30	Exposé magistral I, Président: Arcan Nalca Coordination Mechanisms in Marketing Channels: A Survey of Game Theory Models Charles A. Ingene, University of Mississippi, USA, Sihem Taboubi, Georges Zaccour, GERAD, HEC Montréal, Canada
19:30 -	Souper
Vendredi 15 mai 2009
9:00 - 10:00	Séance plénière 2, Présidente: Sihem Taboubi Consequences of Using a Category Captain Jagmohan S. Raju, Wharton, University of Pennsylvania, USA
10:00 - 10:30	Pause-café
10:30 - 12:30	Session 3, Président: Rajeev Tyagi Bundling and predatory pricing: a new perspective Andrea Mantovani, University of Bologna, Italy Competitive Price-Matching Guarantees in an Uncertain Demand Environment Arcan Nalca, Queen's School of Business, Canada Optimal Pricing for a Firm in Recession Periods Producing a Conspicuous Product Peter M. Kort, Tilburg University, The Netherlands The Effects of Consumer Overestimation and Underestimation Biases on Pricing Plans Sreya Kolay, Rajeev Tyagi, University of California, Irvine, USA
12:30 -14:00	Dîner
14:00 -16:00	Session 4, Président: Anthony Dukes Optimal Reverse-Pricing Mechanisms Robert Zeithammer, UCLA, USA, Martin Spann, University of Passau, Germany, Gerald Haubl, University of Alberta, Canada Innovation Adoption and Entry Defense under Spillovers Chun (Martin) Qiu, McGill University, Canada Customer Ambivalence Toward Interpersonal Conflict: A Psychoanalytic Game Theory Perspective Haithem Zourrig, Issam Telahigue, UQÀM, Canada, Jean-Charles Chebat, HEC Montréal, Canada The Role of Quality in a Channel with Asymmetric Retailers Anthony Dukes, University of Southern California, USA
16:00 -16:30	Pause-café
16: 30 - 17:30	Exposé magistral II, Président: Peter M. Kort Experimental Game Theory Methods for Behavioral Marketing Science Paul Messinger, University of Alberta, Canada
19:30 -	Souper