Program

Program (PDF)

May 14-15, 2009

Room: Nancy et Michel Gaucher

Email facilities: United Rentals

HEC Montr�al classrooms are equipped with an overhead projector, a data projector linked to the computer available in the room (P4, 512Mo with Windows XP Pro, Office 2003 and AcrobatReader 7). You may also use your own laptop.

Thursday, May 14, 2009
8:00 - 8:50	Registration
8:50 - 9:00	Welcome address
9:00 - 10:00	Keynote Presentation 1, Chair: Georges Zaccour Meta Analysis of Multi-Brand, Multi-Outlet Channel Systems Richard Staelin, The Fuqua School of Business, Duke University, USA
10:00 - 10:30	Coffee Break
10:30 - 12:30	Session 1, Chair: Mark Parry
	Group Buying Mechanisms under Quantity Discounts Rachel R. Chen, University of California, Davis, USA, Cuihong Li, University of Connecticut, USA, Rachel Q. Zhang, HKUST, Hong Kong. Disclosing Multiple Product Attributes Monic Sun, Stanford University, USA On the Effects of Myopia in Marketing Channels Under the Dual-Role of Prices Sihem Taboubi, GERAD, HEC Montr�al, Canada, Guiomar Mart�n-Herr�n, Universidad de Valladolid, Spain, Georges Zaccour, GERAD, HEC Montr�al, Canada Resale Price Maintenance, Channel Breadth, and Heterogeneous Retailers Charles A. Ingene, University of Mississippi, USA, Mark Parry, University of Missouri, USA
12:30 -14:00	Lunch
14:00 -16:00	Session 2, Chair: Raphael Thomadsen
	The Effect of Persuasive Advertisements on Product Line Decisions in a distribution Channel Sreya Kolay, University of California, Irvine, USA Product Strategy for Commercial Open Source Software Vineet Kumar, Brett Gordon, Kannan Srinivasan, Carnegie Mellon University, USA Does Manufacturer Advertising Crowd-In or Crowd-Out Retailer Advertising? Robert Ridlon, Sungkyunkwan University GSB, Korea Seeking an Aggressive Competitor: How a Competitor�s Product Line Extensions Can Increase Profits for All Firms Raphael Thomadsen, UCLA, USA
16:00 -16:30	Coffee Break.
16:30 -17:30	Tutorial 1, Chair: Arcan Nalca
	Coordination Mechanisms in Marketing Channels: A Survey of Game Theory Models Charles A. Ingene, University of Mississippi, USA, Sihem Taboubi, Georges Zaccour, GERAD, HEC Montr�al, Canada
19:30 -	Dinner
Friday, May 15, 2009
9:00 - 10:00	Keynote Presentation 2, Chair: Sihem Taboubi
	Consequences of Using a Category Captain Jagmohan S. Raju, Wharton, University of Pennsylvania, USA
10:00 - 10:30	Coffee Break
10:30 - 12:30	Session 3, Chair: Rajeev Tyagi
	Bundling and predatory pricing: a new perspective Andrea Mantovani, University of Bologna, Italy Competitive Price-Matching Guarantees in an Uncertain Demand Environment Arcan Nalca, Queen's School of Business, Canada Optimal Pricing for a Firm in Recession Periods Producing a Conspicuous Product Peter M. Kort, Tilburg University, The Netherlands The Effects of Consumer Overestimation and Underestimation Biases on Pricing Plans Sreya Kolay, Rajeev Tyagi, University of California, Irvine, USA
12:30 -14:00	Lunch
14:00 -16:00	Session 4, Chair: Anthony Dukes
	Optimal Reverse-Pricing Mechanisms Robert Zeithammer, UCLA, USA, Martin Spann, University of Passau, Germany, Gerald Haubl, University of Alberta, Canada Innovation Adoption and Entry Defense under Spillovers Chun (Martin) Qiu, McGill University, Canada Customer Ambivalence Toward Interpersonal Conflict: A Psychoanalytic Game Theory Perspective Haithem Zourrig, Issam Telahigue, UQ�M, Canada, Jean-Charles Chebat, HEC Montr�al, Canada The Role of Quality in a Channel with Asymmetric Retailers Anthony Dukes, University of Southern California, USA
16:00 -16:30	Coffee Break
16: 30 - 17:30	Tutorial II, Chair: Peter M. Kort
	Experimental Game Theory Methods for Behavioral Marketing Science Paul Messinger, University of Alberta, Canada
19:30 -	Dinner