Conf�renciers pl�niers

Anne Coughlan, Northwestern University, USA
Optimizing Sales Force Performance in Diversified Selling Organizations.

Steven Shugan, University of Florida, USA
Normative versus Descriptive Game Theory 

Z. John Zhang, University of Pennsylvania, USA
A Theory of Combative Advertising

Expos�s magistraux

Charles Ingene, The University of Mississippi, USA
Game Theory in Marketing Channels

Georges Zaccour, GERAD, HEC Montr�al, Canada
Differential Games in Marketing Channels