Organizers:
Sihem Taboubi
Georges Zaccour
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Game
Theory
In
Marketing
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June 3 -
4, 2005,
HEC Montréal
Paul Cézanne - Card
Players 1890-92
Sponsor:
The objective of this international workshop is to provide a forum to discuss recent advances in the applications of game theory to marketing problems. Topics include pricing, advertising and promotion strategies as well as conflicts and cooperation in marketing channels. To maximize interaction among participants, no parallel sessions are planned.