Registration

Welcome address

Keynote Presentation 1, Chair: Georges Zaccour

Price Matching Guarantees
Sridhar Moorthy, University of Toronto, Canada

Coffee Break

Duopoly Pricing under Risk Aversion and Parameter Uncertainty
Chan Choi, Rutgers University, USA

Local Competition and Impact of Entry by a Dominant Retailer
Anthony J. Dukes, Aarhus Universitet, Denmark

Investigating Optimal Advertising and Pricing Decisions in a Lanchester Duopoly
Ramla Jarrar, Greenwich University, UK

Mixed and Matched Multi-Component Systems in Value-Added Reseller Channels
Sourav Ray, McMaster University, Canada

Lunch

Tutorial, Chair: Simon-Pierre Sigué

Differential Games in Marketing
Georges Zaccour, GERAD & HEC Montréal, Canada

Coffee Break

Session 2, Chair: Paul Messinger

Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, University of Washington, USA

Shelf-Space Allocation and Advertising Decisions in the Marketing Channel:
A Differential Game Approach
Sihem Taboubi, GERAD & HEC Montréal, Canada

Edgeworth Promotional Cycles in the Loyal/Switcher Game
Paul Messinger, University of Alberta, Canada

Cocktail

Keynote Presentation 2, Chair: Salma Karray

Strategic Supply Chain Structure Design for a Proprietary Component Manufacturer
Ramarao Desiraju, University of Central Florida, USA

Coffee Break

Session 3, Chair: Jinhong Xie

Advertising and Pricing Decisions for National and Store Brands: A Channels Perspective
Salma Karray, UOIT, Toronto, Canada

Strategic Implications of Long-Run Effects of Promotions on Channel Decisions
Simon-Pierre Sigué, Athabasca University, Canada

The Targeting of Advertising
David Soberman, INSEAD, France

Third-Party Product Review and Firm Marketing Strategy
Jinhong Xie, University of Florida, USA

Lunch

Keynote Presentation 3, Chair: Sihem Taboubi

Product-Line Pricing: Optimum or Pessimum
Charles Ingene, The University of Mississippi, USA

Coffee Break

Session 4, Chair: Minakshi Trivedi

Understanding The Role of Trade Ins In Industrial Markets
George John, University of Minnesota, USA

Stackelberg Solution of a Stochastic Differential Game of Innovation
Luca Lambertini, Università di Bologna, Italy

Manufacturer Competition and Trade Promotions in the Presence of a Strategic Retailer
Ram Rao, University of Texas, USA

Distribution of Services: The Role of the Agent
Minakshi Trivedi, University of New York at Buffalo, USA 

Closing remarks